the University of ottawa and perceptions of campus climate and diversity: market segmentation analysis report : Using ten campus climate attitudinal scales drawn from the 2017 Diversity and Inclusion survey of the University of Ottawa, market audiences were identified.To better understand the campus climate of diversity and inclusion, the University of Ottawa conducted an internet survey March-April 2017. More than 6,800 students, academic and administrative staff participated in this survey. Using k-means clustering, four major clusters were identified: "optimists"(25%), "conformists"(31%), "soft critics" (29%) and "hard critics" (15%) according to the way they perceived the campus climate and the diversity in the university.
University of Ottawa and the Perceptions of Campus Climate and Diversity : Market Segmentation Analysis Report 2017
